Marketing to the hard headed

People still don’t get it. I was talking to a friend of mine. He’s a huge supporter of my new blog, me moving to SoCal to build this product, and just me in general. He works for a big state funded institution & I asked him, “Why doesn’t (your institution) do pre-employment testing?” His reply, “I don’t think it’s a huge issue, plus the state has all kinds of resources.”

This is where the thinking is WRONG. Statistically, 7-12% of all employees across the US are not capable to handle the essential functions of their job. Injuries occur in every industry. False claims are reported in every industry. State funded institutions should lead the way on preventative measures to reduce claims cost so they can use their “huge resources” on expense items that are more productive. 

I guess that’s why, for now, I get paid the big bucks (I laugh as I type this) because I will find a way to show business owners they can take proactive measures & put thousands, if not millions back in their profit margin every year.